Nestlé has taken numerous steps to proactively transform its identity from a "food" company to a "nutrition, health, and wellness" company. As part of this transformation, it launched a personalized nutrition program in Japan in October 2017, reaching 100,000 users in August 2018. The personalized dietary recommendations are based on three data inputs: 1) dietary intake via image analysis, 2) blood-based biomarkers, and 3) genetics. Users can also pay $600 a year for nutrient capsules to make fortified foods and beverages.
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