How did Hectare Agritech grab 30% market share of livestock trading across the U.K.?

May 27, 2019 | Case Study

The digitization of the agrichemical industry continues to gain momentum, as indicated by investments (Syngenta) and digital partnerships (Yara and Nutrien Ag Solutions), but the livestock industry remains comparatively underdeveloped. Hectare Agritech developed SellMyLivestock (SML) to address the pain points of conventional livestock transactions, including health-related issues stemming from travel and holding pens. The free service provides buyers access to transparent livestock records while protecting the sellers stock from those health risks. Following demand for SML, Hectare recently built three additional tools: Graindex (grain sales), Tudder (cattle breeding recommendations), and FarmPay (escrow service).

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