Optibus digitizes transit planning and operation and increases transit ridership nearly 100% in Israeli city

August 16, 2019 | Case Study

Mass transit ridership in urban areas is declining. In the U.S., this is true in 31 of 35 large cities, according to a U.S. Department of Transportation database (data gathered by TransitCenter). The declines range from less than 1% to almost 14%. The root cause is not entirely identifiable, and New York has blamed the rise of other services (such as ride-hailing) but also claimed its fare increases (of 4%) have resulted in diminished ridership below expected levels. Transit is often publicly owned and municipally operated, and those that have managed to increase ridership have done it through increases in services (Seattle) as well as upgraded infrastructure (Phoenix). Operational technology tools like IoT platforms and demand prediction and forecasting, which are used in other industries, have yet to be deployed at scale in transit markets, resulting in many manual processes and planning using static, historical data sets. The Israeli city of Herzliya (close to Tel Aviv) is one such example, which had a outdated transit routes with 59,000 monthly boardings for a population of 94,000.

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