IBM has secured its position in the ingredient informatics arena, going up against a rising swarm of startups

July 31, 2019 | Case Study

As the lone large company functioning as a service provider within ingredient informatics, IBM has made headlines in 2019 by creating and deploying AI-based solutions for McCormick and Cerealto Siro Foods. IBM took different approaches in each instance. For McCormick, IBM Research developed an interactive tool for flavorists that recommended new seasoning formulas, drawing on McCormick's wealth of existing proprietary data. For Cerealto Siro Foods, IBM Services provided a trendspotting resource for new product inspiration that relied on publicly available information like social media. In both cases, IBM departed from the approach used with its since-retired Chef Watson project that built on the flavor pairing hypothesis.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978