A Turkish pharmaceutical company mainly operating out of Istanbul used wholesale distributors to supply its products across other parts of Turkey. To ensure its temperature-sensitive medical products stayed within safe limits while being transported across a wide distribution network, it used additional packaging materials like insulation and cold packs to maintain freezing temperatures during transit. The pharma company relied on DHL for transporting its product and was looking for ways to cut down on excess packaging while maintaining compliance with the impending regulations on safe distribution practices from the Turkish government.
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