WhooPea: Plant Sources Are Changing the Protein Landscape

Protein is one of the fundamental building blocks of the human diet, and powerful factors are shifting demand and driving the development of novel sources. The current dominance of meat and seafood will wane in the coming decades, and several alternative protein sources will fill the gap, potentially representing up to 33% market share within the overall protein space by 2054. This report analyzes the entrance and growth of several novel alternative protein sources into the market, and provides both short-term analysis and long-term visionary snapshots of the shifting food and agricultural landscape that will result.