Segmenting the $10 Billion Battery Market for Plug-in Vehicles: Market Share Projections for OEMs, Individual Models, and Suppliers

The initial plug-in vehicle hype bubble, which garnered a lot of attention yet yielded little tangible growth, was driven by government mandates and flashy startups. More established OEMs are now committing to electrification as plug-in sales have increased rapidly in the last year, indicating the market may be on the verge of real growth. This report forecasts sales for more than 80 plug-ins and fuel cell vehicles (FCVs) already on the market or slated to be released, providing a detailed analysis of where plug-in vehicle growth will come from and what it means for the broader energy storage industry.