The farm is rich with data sources and ripe for operational improvements, making it an ideal environment for the application of sensing, connectivity, and analytics. An array of startups offering connected ag solutions have hit the scene; meanwhile, a wide range of major players from across the industry have jumped on the opportunity, as well. While a few farmers have been quick to deploy connected ag solutions, others have been hesitant to adopt these technologies for a variety of reasons. In this report, we will assess drivers and obstacles for the internet of agricultural things, as well as analyze several case studies of established deployments to understand solution architecture and value proposition.
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