Innovation in Animal Health and Nutrition

February 12, 2018 | State of the Market Report

This report addresses the current challenges facing the livestock industry and the opportunities for innovation, outlining how looking at current challenges and problems differently can help lead to innovative solutions. By defining a taxonomy that asks three questions, we provide a framework that can be used to assess animal health and wellness technologies and to guide strategy decisions. The analysis includes case studies of exemplary partnerships and collaborations that showcase strong strategies, including: (1) addressing new value drivers through partnership, (2) incorporating a partner's technology, and (3) using a partnership to bring benefits to a new demographic. The space is characterized by some very strong technology scores, but relatively weak partnership scores; clients should view these high-potential companies as good partners to drive innovation forward in the animal health and wellness market.

Coverage Areas

  • Agro Innovation
  • Consumer Choices in Food, Health, and Wellness

Table of Contents

  • Title page
  • Executive Summary
  • Shifting consumer demands are creating opportunities for innovation in livestock production
  • Putting the taxonomy into action: Deconstructing innovation strategies of major animal health companies
  • Identifying promising partners to help clients deliver on their expansion goals
  • Outlook

Lead Analyst

Sara Olson, Ph.D.
Research Director

Contributors

Noa Ghersin

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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