Lux Innovation Consortium: Agrifood Roundtable Summary Report

August 16, 2019 | State of the Market Report

This summary report is one of the outcomes of an interactive roundtable of agrifood industry peers, which focused on two major topics impacting the entire agrifood ecosystem: digitalization and personalization. On the digitalization front, this report assesses the potential of emerging digital technologies for new ingredient and product discovery, focusing on the digital product optimization concept of ingredient informatics. The report also addresses three main business model challenges that impede ROI in personalized nutrition. Through real-world case studies, we help define a technology-based strategy for industry players to capitalize on the personalization trend. Clients should use this report to understand how their peers in the agrifood sector are approaching the challenges of digitalization and personalization in agrifood, and to internalize the learnings gathered by the industry peers who joined the in-person roundtable.

Coverage Area

  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Title page
  • Contents
  • Lux Innovation Consortium: Overview
  • Two key topics impacting the agrifood sector
  • Focus on digitalization
  • Focus on personalization
  • Case studies: Lessons learned from facing business model challenges

Lead Analysts

Harini Venkataraman, Ph.D.
Thomas Hayes


Samhitha Udupa
Basak Cinlar, Ph.D.
Sara Olson, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978