This summary report is one of the outcomes of an interactive roundtable of agrifood industry peers, which focused on two major topics impacting the entire agrifood ecosystem: digitalization and personalization. On the digitalization front, this report assesses the potential of emerging digital technologies for new ingredient and product discovery, focusing on the digital product optimization concept of ingredient informatics. The report also addresses three main business model challenges that impede ROI in personalized nutrition. Through real-world case studies, we help define a technology-based strategy for industry players to capitalize on the personalization trend. Clients should use this report to understand how their peers in the agrifood sector are approaching the challenges of digitalization and personalization in agrifood, and to internalize the learnings gathered by the industry peers who joined the in-person roundtable.
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