Virtual Reality

Technology that isolates a user from the real surrounding environment to simulate a computer-generated one.

Lux logo LUX TAKE:

Virtual reality (VR) will not overhaul the future of entertainment as was hyped. Instead, players will find traction in applications where the technology's completely digital environments are beneficial, such as worker training, design, medical procedure education, and therapy. Clients should expect entertainment applications of VR to fill niche roles. 

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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