Webinar: Strategies for Success in the Digitization of Agriculture

July 18, 2017

Presented by:

Lux logo
Laura Lee
Research Associate
+1 (857) 702-3923


The emergence of digital technologies has caused a dramatic shift in agricultural practices ranging from planting and harvesting decisions to agrichemical usage and logistics management across the food chain. Many digital ag platforms are fragmented and siloed, with poor penetration to end users. With billions of acres of addressable market worldwide, it’s an alluring space to enter for companies from many industries including telecommunications, electronics, and chemicals. In spite of aggressive investments from start-ups and majors alike, there are very few success stories.

This webinar will:

• Identify the precision agriculture technologies with the greatest potential to drive adoption among growers

• Dissect current, flawed offerings to reveal their core challenges

• Present a strategy roadmap for bringing disconnected precision agriculture technologies together to succeed in this complex space

Register to attend

  • Closed | July 18, 2017 11:00 AM - 12:00 PM EDT

Technical Requirements

Lux Research webinars are presented through GoToWebinar. System requirements and technical details are available at the GoToWebinar support site

Coverage Areas

  • Agro Innovation
  • Consumer Choices in Food, Health, and Wellness
  • Digital Transformation
  • Food and Nutrition