Webinar: Navigating the Complexities of Self-Care Culture

The self-care market holds exciting potential but navigating its cultural nuances is key. This webinar explores the subcultures, tensions, and paradoxes that shape the meaning of self-care. Learn how anthropology helps distinguish fleeting fads from impactful wellness innovations.  

In this webinar, you will discover how to analyze self-care language and rituals to identify unmet consumer needs. Attendees will leave with a framework to provide mood management solutions rooted in cultural insights.