Euglena's unwavering focus on the food and cosmetics industry is the reason for its continued success

August 07, 2018 | Case Study

The primary focus for algae development in the 21st century was biofuel production, which is not surprising given that the global fuels industry is worth hundreds of billions of dollars. As companies found themselves unable to scale production to volumes necessary for commercial fuel production, many pivoted to the low-volume but high-value functional food and nutraceutical market, but often too late. Euglena, one of Japan's most high-profile startups, bucked the trend by focusing on the food and cosmetics industry from the very beginning and only started expanding to the fuels industry 15 years after inception.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978