Panasonic leverages an early bet on Tesla into a market-leading position in Li-ion production

August 01, 2018 | Case Study

Electric vehicles (EV) have quickly emerged as a major growth driver in the Li-ion battery industry, and their fleet is poised to double in size just within the next five years. Panasonic established itself as a leading supplier of Li-ion batteries for consumer electronics and recognized early the growth opportunities for vehicles, which could use thousands of its laptop cells in one vehicle. However, automotive applications valued different metrics for batteries, placing a higher value on cost, specific energy, and safety than consumer electronics.