General Motors partnering with Autodesk to leverage generative design software technologies for lightweight vehicle components design

September 23, 2018 | Case Study

Generative design software uses artificial intelligence (AI) techniques for optimizing part designs with pre-fed constraints such as performance and manufacturability rules. It also often replies on cloud computing resources for design simulation and 3D printing technologies for manufacturing (see the report ”Assessing Product Design and Simulation Software Innovations”). The resulting part design is often an optimized result from hundreds to thousands of candidates and is beyond a human designer’s imagination. In product development, weight reduction is currently the most common goal set for generative design software; this technology can design light weight parts, which translates to materials and cost savings. As one of the leading engineering design software developers, Autodesk launched its generative design capability within its Fusion 360 CAD/CAM software.  Almost immediately after the launch, General Motors (GM) announced its multi-year partnership with Autodesk on using generative design for lightweight vehicle component design.

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