There has been a lot of hype around generative design (see the Tech Page: Generative Design for more details), especially its synergy with 3D printing to achieve weight reduction (see the report “Assessing Product Design and Simulation Software Innovations”). Because generative design often comes up with part designs that are too complex for traditional manufacturing technologies and, it is most often used to design parts for 3D printing. This is a double-edged sword: On the one hand, 3D printing enables maximum weight reduction; on the other hand, dependency on 3D printing limits adoption. While there have been efforts to develop generative design tools for traditional manufacturing, this case study presents a new way of thinking about generative design.
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