The new United Phosphorus Ltd. looks to increase market share through an OpenAg strategy

February 18, 2019 | Case Study

United Phosphorus Ltd. (UPL) recently completed the acquisition of Arysta Lifesciences leading to the announcement of its OpenAg strategy. The goal of the strategy is to optimize the application of conventional (chemical pesticides) and sustainable (biostimulants, biofertilizers, and biopesticides) crop protection and nutrition products to improve agriculture yield and sustainability in tandem. To this end, UPL's seed and conventional crop protection products complement Arysta's biostimulant, biofertilizer, and biopesticide product lines. Additionally UPL's strong ties to agriculture in APAC and Arysta's ties to South American agriculture expand the company's global reach. UPL reaches almost $5 billion in revenue with the acquisition.