Apple continues its healthcare expansion with its first diabetes product but faces a highly crowded market with established players

July 28, 2019 | Case Study

Apple is no stranger to healthcare. However, its foray into healthcare has so far leveraged existing consumer devices like its smartphones and smartwatches. By adding on additional software and/or hardware in newer iterations of the product like the Apple Watch Series 4 and integrating the data into the Apple Health app, it has turned these devices into personal health hubs. For the first time, however, Apple has launched a medical device, One Drop, a blood glucose monitor that integrates with all of its consumer devices. Diabetes is a trillion-dollar market that's expected to double in the next 10 years if current trends persist. This presents a lucrative market opportunity that Apple clearly does not want to miss out on.