Since Amazon's offering of two-day delivery in 2005, consumers' expectations have changed regarding the speed of package delivery, and because many retailers offer similar products, the differentiator often lies in who can deliver products the fastest. Walmart has been trying to catch up to the e-commerce giant, as Amazon controls around 38% of U.S. online retail, while Walmart controls only about 5%. As a result, the company's focus has turned to making the middle (business to business) and end (business to consumer) of the delivery process as efficient as possible.
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