Nestlé makes a risky move as it looks to carve out more share within the personalized nutrition space

October 24, 2019 | Case Study

Nestlé first established a footprint in personalized nutrition through its "Wellness Ambassador" program via Nestlé Japan. In August 2019, the company set out to increase that footprint by acquiring Persona, a startup that provides personalized supplements based on a five-minute online assessment (note: terms of the deal were not disclosed). Going forward, the startup will operate under Nestlé Health Science's Atrium Professional Brands in the U.S. 

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