Louis Vuitton's pivot during COVID-19 highlights the value of their flexible management approach

April 10, 2020 | Case Study

A lot of companies have stepped up or been ordered to help with the medical personal protective equipment and disinfectant shortage during the current global pandemic. Chemical companies like DowIneos, and Solvay are some of the companies that are producing hand sanitizers. Many fashion brands have also committed to helping the medical supplies industry – from Zara's owner Inditex and H&M producing hospital gowns and masks for patients and medical workers alike to L'Oréal also contributing to help meet the hand sanitizer shortage. Elsewhere, brands have made sizable donations to try and support efforts to combat the spread of the virus. However, Louis Vuitton (LVMH) was the first fashion company to start producing disinfectant gel at its French facilities that usually produce perfume and cosmetics for brands including Guerlain, Christian Dior, and Givenchy. LVMH's project came together 72 hours after the French government issued a call to industry on March 13 to help fill gaps for key medical supplies. 

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978