Entering a new market territory with a pioneering product is an objective of a good business strategy. Creating a platform that enables other businesses is an example of an excellent strategy with a significant competitive advantage and sustainable revenues over a longer period of time. Windows operating systems, iOS, and Android OS are examples of mature software platforms with direct and indirect revenue generation streams. Google Cloud, AWS, and Azure are examples of computational platforms within a ripening market and leadership concentration. AR, on the other hand, is an immense opportunity without any existing platform.