Is Boxed Water really better?

November 26, 2020 | Case Study

"Boxed Water Is Better" as a company name is catchy and direct, but it also invokes some raised eyebrows for a strong claim. Boxed Water sells water in rectangular paper cartons (like milk), rather the normal water bottles that consumers are used to. The company claims its carton is superior to PET bottles as a sustainable solution because the carton is made from 76% recycled paperboard that has been sourced from Forest Stewardship Council (FSC)-approved suppliers. But the carton still has a PET cap, a plastic film on the outside to ensure moisture resistance, and an aluminum layer inside for oxygen barrier properties.