Snapchat demonstrates the power of AR for consumer engagement

February 24, 2021 | Case Study

The present forms of AR available to mass consumers are confined to mobile devices. Users can experience virtual elements through the screen of a phone or a tablet. Typical applications include gaming and entertainment; however, shopping and commerce are steadily gaining attention from both sellers and buyers. While the trend has been noticeable for a while, the pandemic accelerated the adoption of mobile AR in a variety of spaces. Now, you can not only visualize bulky furniture using Ikea Place or Amazon WebAR but also put yourself into a virtual space or unfamiliar shoes, literally and figuratively. While many providers offer AR solutions, Snapchat's work with Papa John's shows that it is poised to dominate the space as a platform.