Snapchat demonstrates the power of AR for consumer engagement

February 24, 2021 | Case Study

The present forms of AR available to mass consumers are confined to mobile devices. Users can experience virtual elements through the screen of a phone or a tablet. Typical applications include gaming and entertainment; however, shopping and commerce are steadily gaining attention from both sellers and buyers. While the trend has been noticeable for a while, the pandemic accelerated the adoption of mobile AR in a variety of spaces. Now, you can not only visualize bulky furniture using Ikea Place or Amazon WebAR but also put yourself into a virtual space or unfamiliar shoes, literally and figuratively. While many providers offer AR solutions, Snapchat's work with Papa John's shows that it is poised to dominate the space as a platform.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978