Goodyear takes time during pandemic to boost its digital practices with basic AR tools

May 13, 2021 | Case Study

Cost reduction is a key objective for every mature business. While the topic often visits the minds of executives during steep competition and deceleration of growth stages, turbulent periods can offer even better opportunities for innovations to promote savings. Remote assistance and augmented workforce technologies have been lauded by marketers for many years without widespread adoption. Some industries where operations are extremely costly and require continuous and skilled oversight, such as the oil and gas industry and the semiconductor industry, have adopted AR solutions like RealWear or Microsoft HoloLens, but general manufacturing largely stayed out of video collaboration prior to the pandemic.