Insights derived from customer data can be one of the most powerful differentiators between brands in digital commerce. While there is friction due to data privacy concerns, new ways to quantify consumers' behavior can lead to improvements in engagement, conversion rate, and other critical metrics. These insights are often derived from users' online activities, but an emerging alternative is to learn about individual consumers' preferences by tracking personal beacons. Samsung and Apple released SmartTag and AirTags trackers, which pose a major threat to Tile, a long-time pioneer in personal trackers that has sold 10 million tags but does not have a unified data aggregate platform to date.
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