Eyewear maker agglomerate EssilorLuxottica opens smart glasses R&D hub in France

August 04, 2021 | Case Study

Lux Research distinguishes between operational innovations – advances needed to maintain or grow market share in current markets – and expansive innovations – what's needed to enter new markets. In times of significant industry change, operational innovations can be not just incremental or sustaining but genuinely disruptive – think self-driving cars in the automotive industry. Such a moment has come for the traditional watch industry, as smartwatches are replacing mechanical, electronic, and luxury watches. However, the evolution of personal electronics continues and will similarly affect more consumer goods, such as glasses.

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