Unilever taps into diversified sources to thrive in the alternative protein space

September 16, 2021 | Case Study

Unilever jump-started its expansion into the plant-based meat analog space by acquiring Dutch company The Vegetarian Butcher in 2018. Since then, it has taken an aggressive approach to grow its footprint in the plant-based meat space. In fact, in 2020, the company announced its "Future Foods" growth plan, setting an ambitious target of $1 billion for plant-based sales, including meat analogs, within the next five to seven years. The company has been focusing on internal R&D for product formulation as well as partnering with other emerging alternative protein startups. Over the past year, Unilever has partnered with other alternative protein developers, including Algenuity for its microalgae proteins and Enough for its mycoproteins.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978