BASF bring digital sales platforms to personal care products with D'lite offering

February 11, 2022 | Case Study

Digital sales platforms (DSPs) have the potential to help chemical firms reach new customers, speed time to market, and transform business models to find new channels to growth. Major players have used DSPs for core materials like polyurethanes and polyisobutenes, as well as in applications like coatings and apparel. Now, BASF has launched a platform called "D'lite," catering to the cosmetics market.

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