Will DouxMatok’s partnership with confectionery ingredient company Blommer help its market penetration?

February 09, 2022 | Case Study

Major chocolate players are betting big on sugar reduction partnerships, and the space remains a hot topic in 2022. Recently, Israel-based DouxMatok — a key startup in the sugar reduction space — announced a strategic commercial partnership with U.S. chocolate ingredient supplier Blommer Chocolate. These two players will collaborate to release a chocolate-flavored chip containing 50% less sugar than Blommer’s standard products using DouxMatok’s patented (US8911806B2) Incredo Sugar solution. DouxMatok produces Incredo Sugar for commercial sale through a partnership with Canada’s Lantic Sugar, after a planned partnership with Südzucker never materialized. Blommer will roll out the new reduced-sugar product to its network of customers in North America.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978