Blockchain and food traceability tools are being used to address an unmet need of consumers: understanding the path and information about the food supply chain. The immutable nature and rigorous controls of well-defined cryptographic systems allow for higher perceived confidence in the data and therefore the product’s provenance. Businesses rely on these data to navigate compliance, food safety, and even trade regulations. Customers can use this information to get better insights into the history of food products, including the origin of fresh produce. Consumer packaged goods companies like Nestlé, Mondelēz, Danone, and retail players like Carrefour have announced pilots using blockchain to track a range of products to provide “farm to factory" information to consumers.
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