Mars continues its push in functional health with new ingredient informatics partnership

June 06, 2022 | Case Study

Mars is expanding across multiple initiatives in the functional ingredient arena with clinical trial-based cocoa supplementation platforms assessing a variety of health conditions and a multi-year ingredient informatics project with PIPA. The artificial intelligence (AI)-based tools can be used across multiple verticals — from pet care nutrition and food — and are expected to build new insights and connections between biomedical databases and multi-omics research for a variety of diseases. The company has also completed clinical trials on the health impacts of cocoa flavanols on cognition, physical performance, eye health, and blood pressure, underscoring its sustained interest in developing clinically backed ingredients.

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