Start-up undercuts giants with $5 LED bulb, but not yet on a firm foundation

We recently spoke with Thomas Brandt, CEO of Aurora Energie (see the January 16, 2013 LREEJ), which recently released its light-emitting diode (LED)-based incandescent replacement bulbs – emitting 400 lm, 500 lm, and 750 lm. Thomas said that the 400 lm and 500 lm products are both priced at $5, w...

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