Under Armour, the global sportswear brand best known for its high-performance sports apparel, announced on November 14, 2013 its planned acquisition of fitness tracking app developer MapMyFitness for $150 million. In the pre-release announcing the acquisition, Under Armour CEO Kevin Plank said, "...
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News Commentary | February 24, 2021
Even if the rumor became truth, the success of the Facebook smartwatch is uncertain, given the questionable performance of its launched healthcare services (like Preventive Health) and its tainted record on privacy protection. However, this smartwatch is still worth clients' attention due to its ... To read more, click here.
News Commentary | July 12, 2021
The news comes from a Bloomberg article, which states that the band will measure heart rate and provide users insight on the intensity of their workout. The device will connect to Peloton devices through Bluetooth. The company acquired Atlas Wearables last year, among other digital companies. There ... Not part of subscription
Case Study | April 21, 2022
Plantiga develops ultra‑thin insoles that track how users run, walk, jump, and change directions as they move. The data it collects help users and athletes reduce the risk of injury and boost performance, respectively. Plantiga has inked notable partnerships with sports franchises such as the NBA, ... Not part of subscription