Tory Burch vs. Tony Stark: How fashion and function will shape the wearables market

On July 16, 2014, women's fashion giant Tory Burch and FitBit unveiled a new line of fashion-forward accessories for the latter's increasingly popular Flex activity tracker. These offerings – which range from gold pendants to silicone wristbands bearing the designer's signature "T" insignia – rep...

This research is archived and therefore no longer available. For further assistance please contact your Customer Success Manager or email Thank you!

Related Research

Triboelectric generator enables load-reducing backpack

News Commentary | February 03, 2021

Researchers at Tsinghua University developed a backpack containing a triboelectric generator, which converts relative movement between the pack's contents and the pack itself and the wearer into usable electricity (with 14% efficiency). They claim this actually reduces the average load on the wearer... Not part of subscription


Company Profile | April 03, 2022

The company develops a sleep‑and‑recovery tracking ring and app that uses heart rate, motion, and temperature to track sleep and activity levels The device launched in Q4 2015 at a price of USD 299, and Oura announced the shipment of its one‑millionth unit in March 2022; Oura provides access to... Not part of subscription

Apple’s patent for a sleep mask device is late to the game but hints at broader industry interest in the sleep health market

News Commentary | April 07, 2022

Apple is widely considered a world leader in innovation. However, its recently granted patent indicates that Apple is late to the game. For example, Musicozy, Moita and Joesche already have hybrid sleep masks with earphone capabilities in the market. There is nothing groundbreaking in this patent ... Not part of subscription