Does "Pokemon Go" demonstrate the winning mHealth formula?

"Pokemon Go," an augmented reality (AR) game developed by Niantic for mobile devices, has made a big splash in the news during the past few weeks. The game, which allows users to catch Pokemon in the virtual world as they travel the real world, has been praised for its ability to get users to be ...

This item has been archived in line with our efforts to keep our content relevant and up to date for our readership. For further assistance, please contact your Customer Success Manager or email ClientEngagementTeam@luxresearchinc.com. Thank you!

Related Research

Using virtual assistants to create value in digital health: Ada Health

Case Study | June 11, 2021

Ada Health recently closed a $90 million Series B funding round, led by Bayer, to aid in its development of an AI‑driven symptom assessment platform, which takes the form of a virtual assistant (VA). Ada Health's VA guides users through a series of questions about their medical history and symptoms ... Not part of subscription

Consumer-available noninvasive glucose monitoring is fast approaching: Apple and Rockley Photonics

Case Study | June 15, 2021

Rockley Photonics revealed that Apple was among the top customers for its wearable sensor platform in a recent $1.2 billion SPAC filing. Rockley is a manufacturer that develops a full‑stack sensor suite, which includes the capability to measure muscle lactate, hydration, blood pressure, core body ... Not part of subscription

Concerns about "overdiagnosis" of breast cancer using AI are unfounded and miss the point

News Commentary | September 15, 2021

The use of AI in medical imaging for the diagnosis of breast cancer is seeing widespread adoption. Companies like Google and PathAI have shown impressive progress in detecting breast cancer, with high accuracy and low false positive rates. Concerns of "overdiagnosis" seem unfounded. While it is ... Not part of subscription