Could getting rid of your "brand" help your brand?
November 27, 2017 | Analyst Insight
It may seem ridiculous, or counter-intuitive, but consumers are spending their money on what they don’t want. Products marketed to be sourced, produced, and packaged “without” have become a consumer...
About Lux Research
Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.