In December 2020, Miu Miu collected and upcycled its own vintage clothing in an effort to reduce the use of virgin fabrics and develop a closed-loop system for new collections. The capsule collection of upcycled vintage dresses was exciting, and Miu Miu has been the first designer brand to adopt thi...
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State of the Market Report | June 30, 2021
E‑commerce is a growing force in retail, and there has been an explosion of e‑commerce native brands. These brands have designed their packaging from the ground up for an e‑commerce environment – but these design choices have been slow to filter into mainstream products. This report looks at how e‑... Not part of subscription
News Commentary | January 13, 2021
"Clean" beauty today is not just about what's in consumers' products but also how products are produced and packaged. Unilever's Dove brand has partnered with A Plastic Planet and Dutch design consultancy VanBerlo to design the palm‑sized white refillable stainless steel case and comes housed in ... Not part of subscription
News Commentary | September 24, 2021
Replacing virgin plastic with recycled material is straightforward, but PepsiCo must change consumer behavior for SodaStream, its home soda maker brand, to make an impact. The implicit assumption is that bottled beverage consumption is a zero‑sum game: Making soft drinks at home means purchasing ... Not part of subscription