NEWS COMMENTARY

Adidas to use 100% recycled plastic by 2024

Published:
July 30, 2018
Coverage:
Accelerating Materials Innovation More...
Activities:
Strategy
by Gihan Hewage
Average importance

Adidas joins the growing list of brand owners working to increase recycling rates and recycled content in products, with a target of 2024. While Adidas has had success with its Parley partnership, selling 1 million shoes in 2017 and a goal of 5 million shoes in 2018, in order to have 100% recycled content, Adidas will need to expand beyond just ocean-bound plastic. Moreover, while the announcement emphasizes PET recycling, it is not clear if Adidas will also be using 100% recycled foam.

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