Adidas to use 100% recycled plastic by 2024

July 30, 2018
Accelerating Materials Innovation More...
by Gihan Hewage
Average importance

Adidas joins the growing list of brand owners working to increase recycling rates and recycled content in products, with a target of 2024. While Adidas has had success with its Parley partnership, selling 1 million shoes in 2017 and a goal of 5 million shoes in 2018, in order to have 100% recycled content, Adidas will need to expand beyond just ocean-bound plastic. Moreover, while the announcement emphasizes PET recycling, it is not clear if Adidas will also be using 100% recycled foam.

For the original news article, click here .

Further Reading

TemperPack will expand capacity with $31.3 million Series C investment

News Commentary | August 10, 2020

In addition to growing regulations and bans on expanded polystyrene (EPS), the spike in home delivery services for cold‑storage food and medication due to COVID‑19 has grown TemperPack's business significantly. With a total of $78 million in investments, the company will be aggressively increasing ... Not part of subscription

Novamont expands its value chain position with acquisition of BioBag

News Commentary | January 20, 2021

BioBag is an e‑commerce platform for bio‑based packaging, with a network of different production partners. Novamont and BioBag have been partners for two decades, and now, Novamont has acquired BioBag for an estimated €30 million ($36.3 million). This merger will allow Novamont to expand from just a... Not part of subscription

SCG acquires 70% stake in Portuguese polyolefin recycler

News Commentary | May 13, 2021

This move helps SCG access markets for its ambition of selling 200,000 tons of recycled or bio‑based materials by 2025. The recycler already has a capacity of 36,000 tons per year, nearly 20% of SCG's goal. Moreover, it's a sign that chemical companies will need to directly integrate mechanical ... To read more, click here.