Adidas to use 100% recycled plastic by 2024

July 30, 2018
Accelerating Materials Innovation More...
by Gihan Hewage
Average importance

Adidas joins the growing list of brand owners working to increase recycling rates and recycled content in products, with a target of 2024. While Adidas has had success with its Parley partnership, selling 1 million shoes in 2017 and a goal of 5 million shoes in 2018, in order to have 100% recycled content, Adidas will need to expand beyond just ocean-bound plastic. Moreover, while the announcement emphasizes PET recycling, it is not clear if Adidas will also be using 100% recycled foam.

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