Just strikes a partnership to commercialize clean meat

December 11, 2018
Consumer Choices in Food, Health, and Wellness More...
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by Harini Venkataraman
Very important

California-based startup Just announced a partnership with Japanese beef producer Toriyama and a distributor agreement with Awano Food Group to bring cultured Wagyu beef to the global market. Although Just is making a wise move by targeting Wagyu beef, which is currently sold at a premium price, the company still has a long way to go in establishing stable cell lines and scaling up production. As outlined in our recent report, the first product will be minced Wagyu beef, followed by beef steak owing to the technology challenges. Just had made previous announcements about bringing clean meat to the market, but has shown little progress thus far. Clients should keep tabs on Just's progress in achieving its commercialization milestones.

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