Mobility as a service lands in Singapore

April 5, 2019
Digital Transformation More...
Markets More...
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by Alex Herceg
Very important

Although MaaS provider mobilityX's Singapore launch of Zipster was a beta, it's still the first to strike in Asia. Multimodal MaaS is in its infancy in several cities in Europe, but uptake has been positive. At the same time, ride-hailing giant Uber has made moves to integrate with public transport. SEA, China, and India are ideal markets and already have MaaS usage an order of magnitude higher than Western Europe and North America. mobilityX's key challenge will be "promise of service," although it has lined up some serious partners to provide supply, including SMRT, Grab, and Go-Jek. It is unclear what differentiation the company offers, and it will come up against strong competition from the ride-hailing giants own offerings.

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