Ford's $500 million investment in Rivian is targeting more than financial returns

April 25, 2019
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Along with the investment, Ford announced it will use Rivian's vehicle platform to develop its own vehicles. Lux considers Rivian one of the more promising EV startups, as it is targeting a large vehicle segment (trucks and SUVs) with relatively few competitors. Ford brings more than cash to the partnership, as its F-Series pickups are second only to Toyota's Corolla in global sales, and the company's production and design expertise should assist Rivian. Clients should watch this partnership closely over the next two years, as it is likely to produce some of the first electric trucks. Taking a longer view, Rivian may emerge as an acquisition target for Ford.

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