London VC Atomico joined the round with existing investors Balderton Capital, Astanor Ventures, and Cherry Ventures. Infarm develops in-store leafy green vertical farming systems for the food retail space that leverage IoT, sensors, and cloud analytics to optimize growth. This particular investment follows Lux's predictions from the 2019 Lux Executive Summit that technologies bringing consumers closer to personalized food production are poised to gain momentum. The large funding undoubtedly provides Infarm with an early innovator advantage, and thus, it will grow globally. Clients, this funding signals similar rounds to come. Identify opportunities in regions looking to improve food accessibility and food quality, like Singapore.
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