NEWS COMMENTARY

Oxford VR launches virtual reality (VR) therapy to combat social anxiety in Hong Kong

Published:
June 19, 2019
Coverage:
Digital Transformation More...
Activities:
Product
by Danielle Bradnan and Nardev Ramanathan
Average importance

VR therapy presents the possibility of substituting a human therapist, especially for psychiatric conditions. This is a boon for a market like Hong Kong, where mental health-related disorders are on the rise, and yet there is a huge shortage of psychiatrists (4.5 psychiatrists per 100,000 people) to meet public health demands.The digital therapeutic comprises six to eight VR sessions over a period of three to six weeks that reproduce common social situations and provide guidance for navigating those situations in real time. This is a good example of a startup identifying a unique market opportunity in Asia and fully leveraging its capabilities to present an innovative solution to address the challenge at hand.  

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