3D displays come to cars, but should they now?

July 18, 2019
Digital Transformation More...
Investment More...
by Vladimir Roznyatovskiy

Last year, automotive manufacturer Continental invested in DigiLens, developer of holographic head-up displays (HUD). This time, it added a minority stake in and partnered with Leia to integrate a light-field display with 3D perception into the main console for immersive experiences for the driver and passengers. Adding HUD is a functional improvement; however, installing Leia's display might be a premature step. Currently, its display is capable of only eight viewing angles, which creates a 3D-like image but leaves fatigue from a jittery rendering. Certainly, personal preferences matter and differ among the driver and passengers. The only two phones with Leia displays sold in a local phone store here in Boston were shortly returned.

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