NEWS COMMENTARY

3D displays come to cars, but should they now?

Published:
July 18, 2019
Coverage:
Digital Transformation More...
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Investment More...
by Vladimir Roznyatovskiy
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Last year, automotive manufacturer Continental invested in DigiLens, developer of holographic head-up displays (HUD). This time, it added a minority stake in and partnered with Leia to integrate a light-field display with 3D perception into the main console for immersive experiences for the driver and passengers. Adding HUD is a functional improvement; however, installing Leia's display might be a premature step. Currently, its display is capable of only eight viewing angles, which creates a 3D-like image but leaves fatigue from a jittery rendering. Certainly, personal preferences matter and differ among the driver and passengers. The only two phones with Leia displays sold in a local phone store here in Boston were shortly returned.

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