NEWS COMMENTARY

Amazon expands its suite of facial recognition services with a fear detection capability

Published:
August 29, 2019
Coverage:
Digital Transformation More...
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Claims More...
Low importance

With this new addition, Amazon's Rekognition can now analyze eight emotions. Other big companies and startups, such as Google, MicrosoftEmotion Research Lab, and Emotibot, also perform emotional analysis, and most of them claim accuracy of more than 90%. However, studies have shown that images and videos of faces are not able to correctly identify emotions without added contextual information. In addition, different cultures and demographics also affect accuracy. Therefore, clients should be skeptical of such accuracy claims. Consequently, while this technology can be used in applications like analysis of customers' attention to advertisements, it is not yet ready to be used in more critical assessments like police investigation.

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