NEWS COMMENTARY

McDonald's acquires AI company Apprente to help automate drive-thru ordering

Published:
September 17, 2019
Coverage:
Digital Transformation More...
Activities:
Acquisition
Average importance

This acquisition is the third tech deal from McDonald's this year, following the acquisition of Dynamic Yield and the investment in Plexure earlier in 2019. The fast-food giant has also been adding self-order kiosks to 1,000 restaurant locations every quarter since 2018. Although McDonald's initially plans to leverage Apprente's automated conversational solution to help its staff in taking drive-thru orders, its ultimate goal is to improve the algorithms and deploy them in the company's mobile app and kiosks. Clients should expect to see similar acquisitions from other brick-and-mortar-based corporations as they attempt to replace workers with AI tools while protests of increasing U.S. nationwide minimum wages to at least $15 rise.

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