McDonald's acquires AI company Apprente to help automate drive-thru ordering

September 17, 2019
Digital Transformation More...
Average importance

This acquisition is the third tech deal from McDonald's this year, following the acquisition of Dynamic Yield and the investment in Plexure earlier in 2019. The fast-food giant has also been adding self-order kiosks to 1,000 restaurant locations every quarter since 2018. Although McDonald's initially plans to leverage Apprente's automated conversational solution to help its staff in taking drive-thru orders, its ultimate goal is to improve the algorithms and deploy them in the company's mobile app and kiosks. Clients should expect to see similar acquisitions from other brick-and-mortar-based corporations as they attempt to replace workers with AI tools while protests of increasing U.S. nationwide minimum wages to at least $15 rise.

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