NEWS COMMENTARY

Planned Parenthood looks to optimize resources with new telehealth program

Published:
September 06, 2019
Coverage:
Digital Transformation More...
Activities:
Strategy
by Danielle Bradnan
Average importance

Planned Parenthood is launching new telehealth services for birth control prescriptions and urinary tract infection screenings following two feasibility pilots in 2014 and 2015. With the recent withdrawal from the U.S. government's Title X program, which provides funding for family planning services for low-income patients, Planned Parenthood will be tasked with continuing to provide healthcare on more limited resources and will be leaning on telehealth to maximize those resources. While the use of telehealth has had mixed results in the real world, with arguments for both lowering and increasing costs, clients should watch how this use case plays out to learn how to build (or not build) a telehealth strategy.

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