NEWS COMMENTARY

Apple's new smartwatch unveils two directions: more independence from smartphones and more personal health

Published:
September 18, 2019
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New in the Apple Watch Series 5, the watchOS 6 app store allows users to download apps directly to their smartwatch without using an iPhone as a relay, making smartwatch apps a more independent ecosystem from smartphones. The new apps for noise alerts and menstrual cycle tracking can immediately identify real-time health demand, which makes the smartwatch an impactful health device connecting users and healthcare product developers. We believe upcoming smartwatch developments by other brands may follow directions similar to Apple's. Clients providing consumer healthcare products should consider the smartwatch as a possible tool to convert, monitor, and retain users; if necessary, clients should launch or invest in smartwatch apps.

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